Infusionsoft (Keap)

Infusionsoft, now known as Keap, is a software platform designed to help small businesses manage customer relationships and automate marketing tasks. It simplifies organizing contacts, sending targeted emails, and tracking sales opportunities all in one system. By automating routine processes like follow-up emails and lead nurturing, Keap allows business owners to save time, improve customer engagement, and grow more efficiently. Essentially, it combines customer management and marketing automation into a user-friendly tool, helping small businesses operate more professionally and reorder their focus on serving customers.