information marketing

Information marketing involves creating and sharing valuable knowledge or expertise to attract and engage an audience, with the goal of building trust and guiding them toward a specific action, such as purchasing a product or service. It leverages content like articles, webinars, or videos to demonstrate expertise, educate, and provide solutions. Essentially, it's about establishing yourself or your business as a reliable source of information, which in turn can generate leads and sales by meeting the informational needs of your target market.