Influence Theory

Influence Theory explores how individuals' thoughts, feelings, and behaviors are shaped by others, social contexts, and external factors. It examines the subtle and overt ways people persuade, motivate, or impact each other’s decisions and actions. The theory highlights that influence can be intentional, such as marketing or leadership, or unintentional, like social norms. Understanding influence helps explain why people sometimes change opinions, adopt new habits, or act differently based on their environment and relationships, emphasizing the interconnectedness of human behavior within social systems.