Influence: The Psychology of Persuasion (Cialdini)

"Influence: The Psychology of Persuasion" by Robert Cialdini explores the key ways people are influenced by others. He identifies six fundamental principles: reciprocity (people tend to return favors), commitment and consistency (people want to act consistently with their promises), social proof (people follow the actions of others), authority (people listen to experts), liking (people are persuaded by those they like), and scarcity (limited availability increases desire). Understanding these principles helps you recognize and ethically respond to attempts at persuasion, whether in marketing, negotiation, or everyday interactions.