Influence: The Psychology of Persuasion (book)

"Influence: The Psychology of Persuasion" by Robert Cialdini explores the subtle tactics people use to influence others’ decisions. It identifies six key principles—such as reciprocity (returning favors), commitment, social proof (following others), authority, liking, and scarcity—that often operate behind the scenes in marketing, sales, and daily interactions. The book explains how understanding these principles can help individuals recognize persuasive tactics and ethically influence others. Overall, it offers insights into the psychology behind why people say “yes” and how to use that knowledge responsibly.