Influence of Social Media on Purchasing Decisions

Social media significantly impacts purchasing decisions by shaping perceptions and providing access to reviews, recommendations, and advertisements. When people see products endorsed by friends, influencers, or peers, they are more likely to trust and consider buying them. The platforms also allow users to compare options quickly and read real experiences, making decision-making easier. Overall, social media creates a more connected and informed environment where consumers feel confident in their choices, often driven by social proof and targeted marketing.