Influence Maximization

Influence Maximization involves identifying a small group of individuals in a social network whose initial adoption of a product, idea, or behavior will lead to the largest overall spread throughout the network. The goal is to choose these key individuals strategically, so that their influence can trigger a chain reaction, reaching the maximum number of people efficiently. This concept is used in marketing, public health campaigns, and information dissemination to optimize efforts and achieve widespread impact with minimal resources.