Influence by Robert B. Cialdini

"Influence" by Robert B. Cialdini explores the psychology behind why people say "yes." He identifies six key principles: reciprocation (returning favors), commitment and consistency (sticking to commitments), social proof (following others’ actions), liking (being persuaded by people we like), authority (trusting experts), and scarcity (valuing rare or limited items). Understanding these principles helps individuals recognize when they’re being influenced and enables them to make more conscious decisions. Cialdini’s work is valuable for both resisting manipulation and ethically guiding others in persuasion.