Influence (book)

"Influence" by Robert Cialdini explores the psychological principles that lead people to say "yes" and be persuaded. It identifies six key factors—reciprocity, commitment, social proof, authority, liking, and scarcity—that shape our decisions unconsciously. The book explains how understanding these principles can help individuals become more aware of persuasive tactics used by others and also use them ethically to influence others positively. It’s a comprehensive look at the science behind persuasion, blending research with real-world examples to reveal how influence operates in everyday life.