Indirect Distribution

Indirect distribution refers to the method of delivering products to consumers through intermediaries, such as wholesalers, retailers, or distributors, rather than directly from the manufacturer. In this approach, the manufacturer sells their products to these intermediaries, who then handle the sales to end customers. This strategy can enhance market reach, as intermediaries often have established distribution channels, customer relationships, and knowledge of local markets. Indirect distribution allows manufacturers to focus on production while leveraging the resources and expertise of partners to effectively reach a wider audience.