indifference mapping

Indifference mapping is a way to visualize a consumer's preferences between different combinations of goods or services. It uses "indifference curves," which are lines connecting points that represent bundles the consumer values equally, meaning they give the same level of satisfaction. Multiple curves form an indifference map, showing how preferences change with different choices. This helps understand how consumers balance trade-offs—like choosing between more of one good versus less of another—while remaining equally satisfied, aiding businesses and economists in analyzing decision-making behavior.