Indian pop music

Indian pop music, often called "Indo-pop," blends contemporary Western musical styles with Indian melodies, lyrics, and instruments. It gained popularity in the 1990s with artists like Alisha Chinai and groups like Euphoria, combining catchy tunes with Indian cultural elements. The genre features a mix of pop, dance, and electronic sounds infused with traditional instruments and rhythmic patterns, appealing to urban youth while maintaining Indian flavors. It serves as a modern expression of Indian identity, bridging global pop trends with local musical heritage, and continues to evolve with influences from Bollywood, fusion genres, and international music scenes.