Indian audience's viewing habits

Indian viewers tend to watch a diverse range of content, including Bollywood films, regional language cinema, television soap operas, and digital streaming platforms. They prefer family-oriented shows and movies that reflect local culture and traditions. Viewership peaks during festivals and weekends, with a growing shift towards online streaming for convenience and variety. Mobile devices are increasingly popular for viewing, especially among younger audiences. Overall, Indian audiences value entertainment that resonates culturally, offers relatable stories, and provides a mix of traditional and modern content tailored to regional preferences.