Independent makers

Independent makers are individuals or small groups who create products or content on their own, without the backing of large corporations. They often produce items such as crafts, clothing, art, music, or technology, focusing on uniqueness and personal expression. Instead of relying on traditional manufacturing or media channels, independent makers use platforms like online marketplaces and social media to reach their audiences. This allows them to build a brand based on their values and connect directly with customers, fostering a sense of community and encouraging creativity outside of mainstream industry practices.