
incentives and rewards
Incentives and rewards are tools used to motivate or encourage specific behaviors. Incentives are stimuli—like bonuses, recognition, or benefits—that persuade people to act in desired ways. Rewards are the positive outcomes or acknowledgments received after performing a certain action. Both serve to align individual goals with organizational or group objectives, fostering engagement and productivity. For example, offering a bonus for meeting sales targets incentivizes employees to work harder, while recognizing their effort publicly acts as a reward that boosts morale and motivation.