Inbox placement testing

Inbox placement testing checks whether your emails land in recipients' main inboxes or get filtered into spam folders. It involves sending test emails to various email providers (like Gmail, Outlook, Yahoo) to see where they arrive. This process helps identify deliverability issues, so you can adjust your email practices—such as sender reputation, content, or technical settings—to improve your chances of reaching your audience’s inbox. Essentially, it's a way to verify and optimize your email delivery to ensure your messages are seen by your intended recipients.