inbox placement

Inbox placement refers to where your email lands when you send it—specifically, whether it appears directly in the recipient's main inbox or gets diverted to other folders like spam or promotional mail. Good inbox placement means your emails are reaching your audience's primary inbox, increasing the likelihood they'll see and engage with your message. Factors influencing this include your sender reputation, email content, and compliance with email best practices. Monitoring inbox placement helps ensure your emails are effectively reaching your intended recipients, supporting successful communication and engagement.