Inattentional blindness

Inattentional blindness is a psychological phenomenon where a person fails to notice an unexpected object or event in their environment because their attention is focused elsewhere. It occurs even if the object is clearly visible, highlighting how our attention has limited capacity. For example, when concentrating on a task, you might overlook a person in a costume walking by or a change in surroundings. This demonstrates that we often miss what’s right in front of us when our focus is directed elsewhere, illustrating how attention shapes perception and awareness in everyday life.