In-Game Advertising

In-Game Advertising (IGA) refers to the integration of promotional content within video games. This can include visual ads displayed on billboards or objects in the game environment, branded items or characters, or interactive ads such as in-game banners or video clips. The goal is to reach players in a natural setting without disrupting gameplay. IGA can be static or dynamic, allowing advertisers to target audiences more precisely. It offers brands a unique way to engage gamers, creating opportunities for brand visibility and relevance within the immersive gaming experience.