Impulse Buying

Impulse buying refers to making spontaneous purchasing decisions without prior planning or consideration. It often occurs when a person encounters an enticing product or promotion and feels an immediate urge to buy, driven by emotions such as excitement or desire. This behavior can be influenced by store layout, sales strategies, or current mood. While it can lead to satisfying immediate wants, it may also result in unnecessary expenses or buyer’s remorse if not carefully managed. Recognizing impulse buying can help individuals make more mindful choices and maintain control over their spending.