impression count

Impression count refers to the number of times an advertisement is viewed or displayed on a screen, regardless of whether the viewer interacts with it. Each time an ad appears on a user’s device, it counts as one impression. For example, if a banner ad shows up on a webpage that you visit, that counts as one impression. This metric helps advertisers measure how often their ads are seen, providing insight into the potential reach of their campaign. Keep in mind, impressions do not indicate engagement—they only show how many times the ad was displayed.