Immersive Tourism

Immersive tourism is an experience-focused approach that uses advanced technology, such as virtual reality (VR) and augmented reality (AR), to let travelers engage deeply with a destination or its culture. Instead of just visiting a place, tourists can explore historical sites, local customs, or natural environments in a highly interactive and realistic way, often from any location. This enhances understanding and emotional connection while offering new, innovative ways to experience travel, making destinations more accessible and engaging without physical boundaries.