Immersive Technology Alliance

The Immersive Technology Alliance (ITA) is a global organization that promotes the advancement and integration of immersive technologies, such as virtual reality (VR), augmented reality (AR), and mixed reality (MR). Its mission is to foster collaboration among industry leaders, researchers, and developers to enhance innovation and best practices in these fields. ITA provides a platform for networking, sharing knowledge, and developing standards, enabling creators to build richer and more effective immersive experiences. Ultimately, it aims to drive the growth of immersive technology and its applications across various sectors, including entertainment, education, and healthcare.