Immersive Research

Immersive research is an approach where researchers deeply engage with the environment, people, and activities they are studying. Instead of observing from a distance, they immerse themselves by participating and experiencing firsthand, gaining richer insights into behaviors, culture, and context. This method fosters an understanding that’s nuanced and authentic, helping researchers uncover subtleties that might be missed with traditional methods. It’s commonly used in fields like anthropology, design, and user experience to develop a comprehensive understanding of complex social or cultural systems through active involvement.