Immersive marketing

Immersive marketing is a strategy that creates engaging, interactive experiences to connect consumers with a brand. It uses technology like virtual reality (VR), augmented reality (AR), or multimedia environments to make advertising feel more real and personal. The goal is to draw people into a branded environment where they can explore, participate, and emotionally connect, enhancing brand loyalty and recall. Unlike traditional ads, immersive marketing transforms passive viewers into active participants, making the experience memorable and impactful.