immediate gratification

Immediate gratification is the tendency to prefer receiving a reward or experiencing pleasure now rather than waiting for a potentially larger or better reward later. It involves prioritizing short-term satisfaction over long-term benefits, often influenced by impulse and emotional responses. While seeking instant gratification can provide quick happiness, it may also lead to decisions that are less beneficial in the long run, such as poor financial choices, procrastination, or unhealthy habits. Understanding this tendency helps in making more balanced decisions, balancing immediate desires with future goals.