IMC USA Code of Ethics

The IMC USA Code of Ethics guides professionals in marketing and communications to act honestly, responsibly, and with integrity. It emphasizes the importance of truthfulness in advertising, respecting client and consumer rights, maintaining confidentiality, and avoiding misleading practices. The code promotes professionalism, fairness, and social responsibility, ensuring that practitioners prioritize ethical conduct in all their actions. Overall, it fosters trust between marketers, clients, and the public by encouraging transparency and ethical decision-making in the industry.