IMC Audit

An IMC (Integrated Marketing Communications) Audit is a comprehensive review of a company’s marketing efforts to ensure all messages and channels work together effectively. It evaluates how well your advertising, sales promotion, public relations, digital presence, and other communication tools align with your brand goals. The process identifies strengths, gaps, and inconsistencies, helping to refine strategies for a unified, impactful message to your target audience. This audit improves communication efficiency, maximizes marketing ROI, and ensures all efforts support your overall brand and business objectives.