Imagineering

Imagineering is a blend of "imagination" and "engineering," referring to the creative process of designing and building innovative experiences, often seen in theme parks and entertainment. It involves developing concepts, storytelling, and technical solutions to create immersive environments that enchant and engage visitors. Think of it as the art and science of turning imaginative ideas into real, functional attractions that evoke wonder and emotion. Companies like Disney coined the term to describe their team’s work in crafting themed experiences that combine creativity, technology, and craftsmanship.