Image Theory

Image Theory is a decision-making framework suggesting that people evaluate options based on how well they align with their core values and mental images of what’s right or acceptable. Instead of analyzing every detail, individuals quickly compare choices to their internal 'images' of ideal outcomes. If a choice conflicts with these core images, it’s rejected; if it fits, they proceed to assess further. This approach streamlines decisions by prioritizing values and mental representations, helping individuals make consistent choices aligned with their beliefs and priorities.