Illusory Truth Effect

The Illusory Truth Effect is a psychological phenomenon where repeated exposure to a statement increases the likelihood of it being believed as true, regardless of its actual accuracy. When you hear or see the same information multiple times, your brain tends to accept it more readily, because familiarity can create a sense of credibility. This effect occurs even if the statement is false or misleading. It's a reason why misinformation can spread easily; the more often people encounter a claim, the more they may accept it as fact, simply due to repeated exposure.