IIFA (International Indian Film Academy)

The International Indian Film Academy (IIFA) is a global organization that celebrates Indian cinema, also known as Bollywood. It hosts an annual awards ceremony recognizing outstanding performances and technical achievements in Indian films. The event brings together industry professionals, celebrities, and fans from around the world, often featuring live performances and entertainment. IIFA aims to promote Indian films internationally, showcase talent, and foster cultural exchange within the global entertainment community. Its prominent location and star-studded events have contributed significantly to elevating Bollywood’s global profile.