Igor Ansoff (Strategist)

Igor Ansoff was a prominent strategist known for his contributions to business strategy and marketing. He developed the Ansoff Matrix, a tool that helps companies decide on growth strategies by considering new or existing markets and products. Ansoff identified four key strategies: market penetration, product development, market development, and diversification. His work emphasizes the importance of aligning a company’s resources and capabilities with market opportunities, providing a structured approach for businesses looking to expand and innovate while managing risks. His theories remain influential in how organizations strategize for growth today.