IDEO (design firm)

IDEO is a global design and innovation consultancy that helps organizations create user-centered products, services, and experiences. They specialize in applying creative problem-solving to address complex challenges, emphasizing research, collaboration, and rapid prototyping. Known for pioneering the human-centered design approach, IDEO works across industries to develop innovative solutions that meet people's needs and improve lives. Their expertise combines design, technology, and business insights to foster innovation and drive meaningful change.