IDEO (design company)

IDEO is a leading global design and innovation consultancy that helps organizations develop creative solutions to complex problems. They focus on human-centered design, meaning they consider people's needs and experiences to craft products, services, and systems that are both functional and delightful. By combining research, brainstorming, prototyping, and testing, IDEO collaborates with clients across industries such as technology, healthcare, and education to drive meaningful innovation. Their approach fosters creativity, encourages experimentation, and emphasizes empathy, making them a trusted partner in transforming ideas into impactful, user-friendly solutions.