Identity Manual

An Identity Manual is a comprehensive guide that defines how an organization presents its brand visually and verbally. It outlines consistent use of logos, colors, typography, imagery, and tone of voice to ensure the organization’s identity is recognizable and cohesive across all communications and materials. By following the manual, everyone involved maintains a unified brand image, which helps build trust and strengthen recognition with their audience. It serves as a reference for designers, marketers, and employees to represent the organization accurately and consistently.