Identity Management Theory

Identity Management Theory explains how individuals control how they present themselves to others in different social situations. People adapt their behavior, language, and appearance to align with the expectations of specific groups or settings, aiming to maintain a consistent and positive self-image. This process helps build trust and credibility, as individuals consciously or unconsciously manage their identities to fit in, gain acceptance, or achieve personal or professional goals. Essentially, it’s about shaping how others see us to influence relationships and social interactions effectively.