identity design

Identity design is the process of creating visual elements that represent a brand or organization, such as logos, color palettes, typography, and style guidelines. Its goal is to communicate the brand’s values and personality consistently across all platforms and materials. Good identity design helps people recognize and connect with the brand, creating a cohesive and memorable impression. It’s about crafting a visual story that reflects what the brand stands for, making it distinct and trustworthy in the marketplace.