Ideal Customer Profile

An Ideal Customer Profile (ICP) describes the type of customer that benefits most from a business’s products or services and provides the greatest value in return. It defines key characteristics such as industry, company size, location, needs, and purchasing behavior. By understanding the ICP, a business can focus its marketing and sales efforts on prospects most likely to become satisfied, loyal customers. Essentially, it’s a detailed picture of the target customer that helps the company allocate resources efficiently and build stronger, more meaningful relationships.