IDC

IDC, or International Data Corporation, is a global market research and consulting firm that specializes in information technology, telecommunications, and consumer technology trends. Founded in 1964, IDC provides insights and analysis to help businesses make informed decisions about technology investments. They track market trends, analyze emerging technologies, and offer predictions about future developments. Companies use IDC’s reports and services to understand competitive landscapes, assess market opportunities, and develop strategies for innovation and growth. Their work plays a crucial role in shaping how organizations leverage technology in a rapidly evolving digital environment.