ICOM-MPR (International Committee for Marketing and Public Relations)

The International Committee for Marketing and Public Relations (ICOM-MPR) is a global network of professionals focused on enhancing marketing and public relations practices within the museum and cultural heritage sectors. It aims to share knowledge, best practices, and innovative strategies to promote cultural institutions effectively. By connecting experts from around the world, ICOM-MPR fosters collaboration and helps museums engage with their audiences, ensuring their relevance and sustainability in a rapidly changing environment. The committee also provides resources and organizes events to support its members in improving their communication and promotional efforts.