ICN Best Practices for the Assessment of Unilateral Conduct

ICN Best Practices for the Assessment of Unilateral Conduct provide guidelines for how competition authorities evaluate whether a company's behavior harms competition. They suggest a balanced approach, considering the company's market power, reasons for the conduct, and its impact on competitors and consumers. Authorities should analyze if the conduct excludes competitors unfairly or leads to higher prices or reduced choices for consumers. The goal is to promote fair competition while respecting legitimate business strategies. These best practices aim to ensure consistent, transparent, and objective assessments across different jurisdictions.