IBP for Response and Supply

IBP, or Integrated Business Planning, for Response and Supply is a strategic process that aligns a company's production and distribution efforts with customer demand. It involves coordinating forecasts, inventory, and production schedules to ensure products are available when needed, minimizing excess or shortfalls. By integrating sales data, supply chain capabilities, and financial goals, IBP helps organizations respond quickly to market changes while optimizing resources, improving service levels, and reducing costs. Essentially, it creates a unified plan that balances customer needs with operational efficiency for better overall performance.