IBP for Demand

IBP (Integrated Business Planning) for demand is a strategic process that aligns a company's sales forecasts with its supply chain operations. It involves collaboratively reviewing and projecting customer demand to ensure the business can meet those needs efficiently. This process helps companies anticipate how much product will be needed, optimize inventory levels, and improve overall responsiveness. By integrating sales, marketing, and production plans, IBP helps prevent shortages or excess stock, supporting informed decision-making and stronger financial performance.