IAA (International Motor Show)

The International Motor Show (IAA) is a major global event where automakers showcase their latest vehicles, technology, and innovations. Typically held in large exhibition centers, it attracts industry professionals, media, and car enthusiasts. The event features new car launches, concept models, and advancements in areas like electric mobility, autonomous driving, and connected cars. It serves as a platform for manufacturers to demonstrate their progress, set industry trends, and engage with audiences about future transportation solutions. The IAA plays a key role in shaping automotive design and technology development on an international scale.