I-O Psychology (Industrial-Organizational Psychology)

Industrial-Organizational (I-O) Psychology is a field that applies psychological principles to the workplace. It focuses on understanding human behavior in organizations to improve employee performance, well-being, and satisfaction. I-O psychologists analyze factors like hiring, training, motivation, leadership, and work environment to optimize organizational effectiveness. They utilize research and data to develop strategies that help employers create productive, healthy, and fair workplaces for employees. Essentially, I-O Psychology bridges psychology and business to enhance both organizational success and individual employee experience.