"I'm a Pepper" campaign

The "I'm a Pepper" campaign was a popular advertising slogan used by Dr Pepper starting in the 1970s. It aimed to create a fun, inclusive identity for fans of the beverage by encouraging individuals to proudly associate themselves with the unique flavor and personality of Dr Pepper. The campaign featured catchy jingles and commercials showing people expressing their individuality and love for the drink, fostering a sense of community and brand loyalty. Overall, it was designed to position Dr Pepper as a distinctive and refreshing choice that reflected uniqueness and personal identity.