Hypodermic Needle Model

The Hypodermic Needle Model is a theory suggesting that media messages are directly injected into the audience's minds, influencing their attitudes and behaviors in a powerful and immediate way. It assumes everyone interprets messages similarly and that individuals are passive recipients, easily affected by what they see or hear. This model was popular in the early 20th century to explain the impact of propaganda and media on society, but it is now considered overly simplistic, as we recognize that people interpret and respond to media differently based on personal, social, and cultural factors.