Hymes

Hymes was a linguist who studied how people use language in real-life situations. He introduced the concept of "communication competence," which means not just knowing words and grammar, but also understanding when, where, and how to use language appropriately. This includes factors like the social context, cultural norms, who you're speaking to, and the purpose of your conversation. Hymes believed effective communication depends on both linguistic skills and social awareness, helping people convey meaning clearly and appropriately in different situations.