Howard T. Parker

Howard T. Parker is a marketing researcher known for developing the Four Ps model of marketing—Product, Price, Place, and Promotion—which helps businesses understand the key elements to consider when marketing a product or service. His work emphasizes the importance of integrating these components to effectively meet customer needs and achieve organizational goals. Parker’s contributions have influenced how companies develop marketing strategies by providing a clear framework for analyzing and planning their market offerings. He is recognized for his role in advancing marketing theory and for making complex marketing concepts accessible to practitioners and students alike.